HBX SS23 GLOBAL BRAND AWARENESS CAMPAIGN
The SS23 Global Awareness Campaign explores the manifestations of each HBX persona - how one’s personality comes alive through clothes. This campaign introduces a curated selection of menswear and womenswear from Maison Margiela, Acne Studios, Martine Rose, Needles, Mugler, Ottolinger, Jacquems, Sacai, JW Anderson and more.
Creative Direction: Addam Rodriguez
Directory of Photographer: Don Barro
Photographer: Paul C Rivera
Associate Art Director & Set Design: Lucy Hislop
Stylist: Abby Bencie
Assistant Stylist: Kelsey Logan
Hair & Makeup Artist: Wakana Ichikawa
Assistant Hair & Makeup Artist: Chika Goto
Digital Technician: Ace Barro
Camera: Christopher Rodriguez
Gaffer: Manuel Tovar
BTS Photographer: Marc Merchant
Production by Creative Seven
Shot in New York, NY.